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The Dominica Red Cross continues to work in communities around the island to build resilience, by promoting disaster risk reduction and early warning initiatives with the implementation of Community Disaster Response Teams (CDRT). Ten residents from the community of Castle Bruce were recently trained in several areas to include: Climate Change, Elements of a resilient community, Damage & Needs Assessments (DANA), Temporary Shelter construction, Psychosocial Support, Light Search and Rescue, Firefighting, First Aid and CPR among other topics. At the end of the training sessions participants were provided with tools to assist in the mitigation and response activities in the community. Participants were also engaged in developing their own Community Hazard Map through the mapping of the hazards by conducting a walk through in the community and identifying the areas that are prone to hazards and identified evacuation routes in the event the need arises. A simulation exercise was also conducted at the end of the training to test the response mechanisms of the community. At the Closing Ceremony held on November 7, 2024, the Parliamentary Representative for the constituency Hon. Octavia Alfred, congratulated the participants on their successful completion of the program and thanked the Dominica Red Cross for this significant contribution to the community in disaster management. Tools and equipment were also presented to the Village Council in support of the community’s response activities.

By Shermain Bique-Charles   World Travel In 360 is setting its sights on Dominica for an ambitious new project aimed at enhancing the island's visibility and accessibility through cutting-edge technology.   The company is currently engaged in discussions with representatives from the Ministry of Tourism, laying the groundwork for comprehensive mapping of the entire island.   This initiative is poised to transform the way both locals and visitors experience the stunning landscapes and attractions Dominica has to offer.   Preliminary discussions began on a promising note this past Monday, with Permanent Secretary of the Ministry of Tourism, Lisa Valmond, expressing her excitement about the potential benefits that this project could bring to the Nature Isle.   Valmond highlighted how such a development could not only showcase Dominica's unique natural beauty but also serve as a vital tool for promoting tourism.   If the government grants approval for this innovative endeavor, Dominica is destined to become the second Caribbean Island to gain access to the full suite of features offered by Google Street View, following in the footsteps of Antigua and Barbuda, which was the first to achieve this milestone.   To further advance these discussions, a team from World Travel In 360 is planning an official visit to the island.   This trip will facilitate in-person conversations with various stakeholders, including local businesses, tourism operators, and government representatives.   They are eager to collaboratively assess the needs and possibilities for implementing this project, which is anticipated to open new avenues for exploring and experiencing Dominica like never before.   Federico Debetto, the CEO of World Travel In 360, provided insightful details about the mapping process and the innovative techniques that will be employed. His vision for Dominica includes not only the famous sites but also the hidden gems that highlight the island's rich culture and stunning natural environment.   By using advanced mapping technologies, Debetto assures that the project will capture the essence of the island and provide an immersive experience for users around the world.   “Dominica has close to 1000km of road traversing the amazing wild nature scenery of the island. Our expert team will capture all that beauty in amazing 11K resolution 360-degree imagery. This will amount to almost 500 000 individual panoramas published on Google maps for everyone in the world to explore Dominica,” he said   Echoing the CEO's sentiments, COO Dimitar Kunev also conveyed his enthusiasm for the potential impact of this project on the island’s tourism economy.   He said this initiative has the potential to significantly elevate Dominica’s profile on the global stage.   “It allows travelers to virtually explore the island before they arrive, enhancing their overall travel experience and encouraging more visitors to discover everything our beautiful island has to offer.”   Kunev said he is also captivated by the stunning beauty of Dominica, and according to him, there is no better way to highlight it than by enabling people to explore every street, trail, and landmark interactively from anywhere in the world.   “Through a custom Global Virtual Tour showcasing Dominica’s natural sites and landmarks in remarkable quality, we’re providing the tourism sector with a powerful tool to spark interest and increase visitor rates. Additionally, our project will support local businesses in establishing and enhancing their presence on Google Maps, maximizing their visibility and attracting more customers,” he said   In addition, Kunev said Dominica's breathtaking natural beauty deserves to be shared with the world, and what better way to do that than by letting people explore its vibrant streets, lush trails, and iconic landmarks from anywhere on the globe?   “Through our custom Global Virtual Tour, we’re not only spotlighting Dominica’s awe-inspiring sites in stunning quality but also creating a unique experience that will inspire travelers to visit. This project will also empower local businesses by amplifying their presence on Google Maps, helping them reach new audiences and grow in visibility like never before” he added   Kunev's comments resonate with the growing trend of digital engagement in the travel industry, where potential tourists seek interactive ways to envision their journeys.   The implications of this mapping project extend beyond mere exposure; it aims to foster a deeper connection between potential visitors and the local culture.   Through Google Street View, users will be able to navigate Dominica's lush landscapes, vibrant communities, and iconic landmarks, all from the comfort of their own homes using their digital devices, —an experience that aims to evoke an authentic sense of place.   Meanwhile, the completion of the Google Street View project in Antigua and Barbuda has already demonstrated the powerful interest in virtual exploration.   Since its launch, images of the islands have been viewed an impressive 2.43 million times on Google Maps.   This staggering view count highlights the significant demand for digital access to Caribbean destinations, reinforcing the notion that creative technological projects like this can greatly enhance tourism.   The collaboration between World Travel In 360 and the Antiguan government was facilitated by connections made through Antigua and Barbuda’s Ambassador to Spain, Dr. Dario Item.   His role has been instrumental in bridging partnerships conducive to tourism growth and technology integration within the region.   Looking ahead, World Travel In 360 plans map other Caribbean islands, including Bahamas, Barbados, Trinidad and Tobago, St. Lucia.

The Discover Dominica Authority (DDA) recently launched its winter campaign ;"Dominica, Your Winter Getaway – Where Nature and Adventure Await You", which continues throughout the winter season to position Dominica as a leading winter destination. Aimed at the North American market, the campaign appeals to couples, families, and groups eager for unique, immersive travel experiences, focusing on Dominica's pristine natural environment, vibrant culture, and safe travel options. Following its recent launch, the campaign has generated positive interest, driving toward its goals of increasing stayover arrivals in the coming year and expanding brand visibility by 2025. Through exclusive promotions like Pay for 4, Stay for 5; and &Pay for 6, Stay for 7, the campaign offers bundled savings on accommodations, tours, activities, and ground transportation. These promotions, coupled with 10-20% discounts from tour operators and car rental companies, add significant value for travelers. "Since launching the Dominica, Your Winter Getaway campaign, we've seen an inspiring response from travelers seeking authentic, nature-filled escapes. This ongoing initiative continues to build momentum as we welcome more couples, families, and groups eager to explore Dominica. With exclusive promotions and strategic partnerships, we remain dedicated to creating memorable experiences that solidify Dominica as the ultimate winter destination"; said Marva Williams, CEO of Discover Dominica Authority. DDA's winter campaign reinforces Dominica's reputation as a premier destination for travelers seeking adventure and relaxation. Visitors to the island will discover opportunities for hiking, diving, cultural immersion, and eco-friendly stays.

The Dominican chapter of the global organisation Sustainable Ocean Alliance, SOA will host its inaugural Sea Food Expo with the aim of sensitising the public on the benefits of sustainable fish consumption. The first of its kind, the Seafood Expo will be addressed by Manager of the Soufriere Scotts Head Marine Reserve, SSMR, Norman Norris, and have educational displays by reputable chefs on best practises on preparation and conservation of fish. In a lead up to World Fisheries Day on 21st November, Project Development Officer for the SOA Dominica hub, Shania Scotland, stressed the value of this Expo to marine conservation: "We decided to do this Seafood Expo to raise awareness on the types of sea food we consume and why we have to maintain the health of the oceans that provide that food source. This is a fun way of showing what we can do with the types of fish we have. Aquatic life is very valuable, especially with issues like climate change affecting them. We have to advocate and be a voice for these creatures. Underwater life is critical for the maintenance of a balanced environment." Scotland believes the Seafood Expo will help inform Dominicans on the need for sustainable marine practices. "The public should become more aware of what is happening in our oceans and regional and international maritime boundaries as it affects us too. When we push these campaigns, we see examples we should not follow, like heavy industrialized fishing that affects by catch like dolphins.” The event, held under the theme ‘It’s Not Seafood, It’s Sea Life Exposition', will run from 11:00a.m to 1:00p.m on Saturday 16th November at the Alliance Francaise de la Dominique.

The Dominica Labour Party (DLP) will hold its Delegates' Conference on Sunday, November 10, 2024, at the Vieille Case Playing Field, beginning at 11:00 am. This event follows a resolution adopted at the DLP's National Council Meeting on October 12, 2024, at the Salybia Primary School. This year’s Delegates Conference, themed “A Legacy of Commitment. A Future of Hope,” is poised to be a defining moment for the DLP as the party reaffirms its dedication to the people of Dominica and looks ahead to building a resilient and prosperous future. The Conference will bring together members, supporters, and leaders from across Dominica and the region. The distinguished speakers include Hon. Dickon Mitchell, Prime Minister of Grenada and Political Leader of the National Democratic Congress, and Hon. Philip J Pierre, Prime Minister of St. Lucia and Political Leader of the St. Lucia Labour Party. Additionally, Hon. Dr. Roosevelt Skerrit, Prime Minister of Dominica and Political Leader of the Dominica Labour Party, will address attendees, sharing his vision for a Dynamic Dominica. As part of the agenda, delegates will engage in critical discussions and resolutions shaping the future of the Party. Elections will be held to determine the Party Executive, ensuring a continued legacy of strong leadership and unity. This year’s conference aims to inspire and empower members to work together to realize the DLP’s vision for a thriving Dominica. The Dominica Labour Party encourages all delegates, members and supporters to attend and participate in this historic gathering and looks forward to reaffirming its shared commitment to the people of Dominica.

In celebration of World Town Planning Day, the Physical Planning Division of the Ministry of Housing and Urban Renewal has organized an Industry Forum themed ‘The Implementation of Innovative Designs, Tools, Technologies, and Construction Practices Contributing to Our Resilience Agenda.’ The World Planning Day Industry Forum will take place on November 8th, 2024, at the Fisheries Conference Room in Roseau, Dominica. This strategic initiative aims to engage a wide range of stakeholders who are keenly interested in and involved with sustainable innovative designs, tools, technologies, and construction practices that align with our infrastructure resilience agenda. The event commemorates World Town Planning Day 2024: ‘Homes Start with Planning,’ which emphasizes the essential role of planning and planners in delivering housing that effectively meets the needs of our communities, while fostering equitable, inclusive, and sustainable solutions for all. World Town Planning Day, established in 1949 by the late Professor Carlos Maria della Paolera, is observed each year on November 8th to cultivate public and professional interest in planning. This year marks the 75th Annual World Town Planning Day. On this day, planners and communities around the globe unite to celebrate the profound impact of holistic planning on enhancing people's lives and benefiting society at large, thereby creating vibrant places to live, work, and play. To mark this significant occasion, the Physical Planning Division will highlight some key initiatives undertaken within the sector and how these efforts are anticipated to enhance our standard of living. The event will feature a variety of topics, including: 1. The Legal Framework for Planning and Development in Dominica: Key Aspects and Implications 2. GIS Technological Advances in Planning and Surveying. 3. Innovations in Waste Disposal – The DOWASCO Caribsan Project. 4. New Developments in Construction Practices: Container Developments, Innovations and Risk Assessment. 5. Construction Best Practices: Retrofitting and Utilizing Technology (Apps) for Data Collection. This forum will include participation from stakeholders across public institutions, planners, developers, surveyors, and other industry experts, with Build Change acting as a development partner to support the Ministry’s resilience interventions for the housing sector. The agenda for this one-day event commences with an opening ceremony and features technical presentations, followed by an open panel discussion. The forum promises to be an insightful and collaborative event aimed at advancing housing resilience in Dominica and beyond. -Ends- About the Organizers: The World Planning Day Industrial Forum is organized by the Physical Planning Division of the Ministry of Housing and Urban Development in collaboration with Build Change.

The President and the Board of Directors of the National Beekeepers Cooperative Society Ltd., extend our heartfelt congratulations to Dr. Cyril Robinson on receiving the esteemed Sisserou Award of Honour for your outstanding contributions to Dentistry in Dominica. This recognition reflects not only your exceptional skills as a dentist but also your unwavering dedication to improving the health and well-being of our community. Throughout your years of service, you have been a pillar of strength in both the dental field and the beekeeping community. Your influence as a mentor has profoundly touched the lives of countless beekeepers and members of our board. Many of us have benefited from your guidance, as you have nurtured our talents and instilled a passion for beekeeping, helping us grow and innovate in our practices. Your commitment to excellence in dentistry has transformed the lives of many Dominicans, ensuring they receive the highest standard of care. Your tireless efforts in promoting oral health and education have left a lasting impact on our nation. In every endeavor, you have demonstrated a remarkable ability to blend professionalism with compassion, and we are truly grateful for your unwavering support. Dr. Cyril Robinson, your legacy is one of dedication and service, and your recognition with the Sisserou Award is a testament to the profound impact you have made in both fields. We celebrate your achievements and the inspiring role you continue to play in beekeeping and dentistry in Dominica. Your contributions will inspire generations to come, and we are proud to stand alongside you on this journey.

Da Next Level Sports Management and Recruiting Group is proud to announce that  Mosiah Bonney , a standout athlete from Dominica, has earned  All-Region 16 First Team  honors in men’s soccer. The recognition, awarded by the Region 16 coaches, celebrates Bonney's exceptional performance throughout the season as a key player for the State Fair Community College (SFCC) Roadrunners. Bonney, a sophomore, was instrumental in the Roadrunners' defense, starting in 15 out of 16 games played. In addition to his defensive prowess, Bonney also recorded  three assists , ranking third on the team. His hard work, determination, and leadership on the field have made him a standout contributor to SFCC’s success this season. Not only has Bonney excelled at the college level, but he is also a national player for  Dominica  and previously played for  Middleham United FC . Before his move to college, Bonney represented Dominica at the  Windward Islands School Games , showcasing his talent and commitment to the sport from a young age. His journey from national competition to collegiate success speaks volumes about his skill, dedication, and work ethic. "I am incredibly proud of Mosiah for earning this well-deserved recognition," said  Michael Poropat , Head Coach of the SFCC men's soccer team. "He’s been a vital part of our team, and this honor is a reflection of his commitment to excellence and his hard work on and off the field." Bonney’s achievement is a testament to the caliber of athletes that Da Next Level Sports Management and Recruiting Group is proud to support. His success serves as an inspiration to all aspiring student-athletes, demonstrating the impact of dedication, discipline, and teamwork in reaching the next level of athletic performance.

As we come together to celebrate 46 years of independence under the theme "Péyi Nou, Kado Nou"—"Our Country, Our Gift"—we pause to reflect on the rich legacy of our nation and the path we want to pave for future generations. This is a moment to honor our past and celebrate our unity, as well as a call to action, especially for our young people, to hold fast to the vibrant cultural threads that make Dominica unique.   In every corner of our beautiful island, we see the colors of our heritage come alive. Our traditional dances, the flavors of our cuisine, the beats of our music, and the beauty of our Creole language all reflect the resilience, creativity, and warmth that define us as Dominicans. However, while we have come a long way, there is more to be done to ensure that these aspects of our culture are not just celebrated once a year but become a fundamental part of our lives, especially for the youth who are the future keepers of our heritage.   Forty-six years of independence may seem like a significant milestone, but it is merely a step in the ongoing journey of nation-building. Our independence must mean more than a historical date; it must represent a living, breathing commitment to nurturing and passing on our cultural wealth. For this reason, we must ask ourselves: What are we doing to embed our culture in the hearts and minds of the younger generation? How can we ensure that our children grow up knowing and cherishing the beauty of kweyol, kokoy, and our Indigenous languages, as well as the traditional music, dance, and cuisine that tell the story of who we are?   Today’s youth have an essential role to play in preserving and promoting the culture we hold so dear. Yet, for this to happen, we must make our culture a regular part of their lives and education. It is time to integrate our Creole language into the school curriculum, to teach our children how to speak and understand kweyol, so that they can communicate with the wisdom of our elders and keep the language alive. Language is not just a means of communication; it is a vessel for history, values, and identity. When our children speak Creole, they carry forward the spirit of their ancestors and strengthen their connection to our shared heritage.   The same goes for our traditional dances and music—the bélé, quadrille, jing ping, and other forms of artistic expression. These are not just performances for festivals; they are expressions of identity, ways to tell stories, and an art form that bonds our communities. Let us bring these dances and music styles into our schools, so our youth can learn, appreciate, and love them as part of their cultural legacy. By doing so, we empower our young people to feel proud of their heritage and foster an environment where traditional arts flourish alongside modern influences.   Food, too, is an essential part of our culture. Our cuisine reflects the resilience and resourcefulness of our people and showcases the land’s bounty. Young Dominicans should know how to cook the traditional dishes that have been passed down for generations. Callaloo, fig and codfish, and other traditional meals are more than food—they are a taste of history, a reminder of the ingenuity and community that have sustained us. Including culinary arts and traditional cooking in school programs can help ensure that these dishes are enjoyed and passed on to future generations.   Our Indigenous heritage is another precious gift we must pass on. The traditions, language, and practices of our Indigenous communities are a valuable part of Dominica’s story. We owe it to them, and to ourselves, to preserve and celebrate these elements of our shared heritage. Introducing Indigenous history, language, and culture in schools, alongside kokoy and kweyol, will give all Dominican children a fuller understanding of their country’s diversity and the beauty of our multicultural identity.   Our journey as an independent nation continues, and it is up to us to decide how we will walk this path. We can choose to let our traditions fade, or we can choose to embrace and celebrate them, ensuring they remain vibrant and relevant for generations to come. Our culture is a gift, one that has been shaped by the resilience, struggles, and triumphs of our ancestors. It is our responsibility to protect this gift and to ensure that it thrives.   So, as we celebrate 46 years of independence, let us commit ourselves to making our culture a living, breathing part of our everyday lives. Let us work together to bring Creole, kokoy, and Indigenous languages into our schools, to teach our children to dance to the beat of their heritage, to cook the food that has nourished generations, and to play the music that resonates in the soul of Dominica.   To the youth of Dominica, this is your culture, your heritage, and your future. Embrace it, celebrate it, and carry it forward with pride. By doing so, you honor those who came before you, and you ensure that Dominica’s cultural legacy will continue to shine bright for many generations to come.   Happy Independence Day, Dominica! May our love for our country and culture grow stronger with each passing year.

Migration is a complex phenomenon that has shaped societies for centuries. It's a journey marked by challenges, triumphs, and the enduring human spirit. For many, like Sheldon Alfred, an architectural acoustics consultant and musician, the decision to migrate is often driven by a desire to expand horizons, acquire knowledge, and gain experiences that aren't available in their home countries. However, the path is seldom straightforward and often involves facing social struggles that shape one's identity and future decisions. Sheldon Alfred's story begins in Dominica, where his curiosity about architecture and how buildings are put together led him to pursue a building technology class in high school. Feeling that he had exhausted the educational opportunities available in Dominica, Sheldon moved to the United States to continue his studies in architecture at Morgan State University in Baltimore and later at Harvard University. At Harvard, Sheldon encountered a turning point that would change his career path. A guest lecturer introduced him to architectural acoustics, a field that merges his passions for architecture and music. This "light bulb moment" ignited a new direction for Sheldon, but also placed him in a niche field that was largely unfamiliar to people, even within the architectural community. Like many migrants, Sheldon faced social challenges upon moving to the United States. As a Black Caribbean man, he had to navigate the complexities of racial identity in a country with a deeply entrenched history of racism. Sheldon recounts feeling out of place at times, especially in predominantly white spaces where his presence was often met with surprise or skepticism. These experiences were compounded by the subtle and not-so-subtle micro-aggressions that are a common reality for many black individuals in America. One particular incident illustrates the precarious nature of being a Black man in America. While out with friends, all of whom were Black Caribbean men, a drunk Caucasian woman mistakenly entered their vehicle. A police officer, who happened to be Black, quickly intervened and warned them about how the situation might be perceived. "He didn't even know what happened," Sheldon recalls. "He was just like, 'Come on, guys,' as if saying, 'You should know better.'" These moments of caution and hyper-awareness underscore the broader societal scrutiny that Black individuals often face in the United States, where even innocent situations can be misinterpreted, leading to dire consequences. Despite the opportunities and experiences abroad, Sheldon eventually decided to return to Dominica. This decision was met with mixed reactions. Friends were supportive, but others questioned why he would leave behind a place like the United States, where his extensive education might afford him greater financial opportunities. For Sheldon, the decision to return was about more than just career prospects. "I have a lot of roots, financial roots, musical roots, domestic roots, biological roots," he explains. Returning to Dominica was about honouring these connections and laying the groundwork for future growth, both for himself and his community. In Dominica, Sheldon is working to educate people about the value of architectural acoustics, a field that is still relatively unknown in the region. He hopes to make a difference by helping local builders and designers understand how acoustics can impact human comfort and well-being. Sheldon’s journey highlights a common theme among many migrants who return to their home countries: the desire to give back. Having gained valuable knowledge and experiences abroad, Sheldon feels a sense of responsibility to contribute to the development of his home country. "I consult for firms in the United States, but my professional development mission is to allow people in Latin America and the Caribbean to learn about the field of acoustics and value it in design," he says. Returning home also allows Sheldon to reconnect with his roots and continue pursuing his passions. As a member of a local band, he finds fulfillment in creating music and sharing it with his community. "We are young men, and we haven’t reached the fullest of our potentials yet," he says, emphasizing the importance of being present and active in his home country. Sheldon Alfred's story is a testament to the complexities of migration, the social struggles that come with adapting to new environments, and the deep-seated desire to give back to one's home country. It underscores the importance of education, resilience, and the pursuit of passions, even when faced with challenges. For many migrants like Sheldon, the journey is not just about leaving home but also about finding a way back and making a meaningful impact in the place that shaped them.

As we enter November, we join the global community in recognizing Diabetes Awareness Month, culminating in World Diabetes Day on November 14. This year’s theme, Diabetes and Well-being - Empowering Global Health emphasizes the importance of accessible healthcare services, education, and support for all individuals living with diabetes. In Dominica, diabetes has reached alarming levels, affecting an estimated 12% of the adult population. According to recent health statistics, complications related to diabetes, such as cardiovascular diseases, kidney failure, and amputations, diabetic retinopathy, have been on the rise. Data shows that approximately 40% of individuals with diabetes in Dominica will develop serious complications, significantly impacting their quality of life and increasing healthcare costs. Diabetes is not just a personal health issue; it is a public health concern that requires urgent action from all sectors of society. The Ministry of Health/Health Promotion Unit and other stakeholders are committed to raising awareness and improving diabetes management strategies. We want to promote the two pillars to overall diabetes prevention and management: regular exercise and balanced nutrition. We are thus challenging families, workplaces etc. throughout the month of November to limit the intake of sweetened or sugary foods, this includes all granulated or added sugars hence our sub-theme: “NO Sugar November”. Our goals this month include: - 1. Educating the Public: We aim to inform the community about the importance of regular screenings, healthy lifestyle choices, and the need for early intervention. - 2. Promoting Accessibility: We advocate for improved access to diabetes care, including medications, nutritional support, and educational resources. - 3. Encouraging Community Engagement: We invite individuals, families, and community organizations to participate in local events, workshops, physical activity, and health fairs throughout November. We urge all Dominicans to take proactive steps toward managing their health. Regular check-ups, a balanced diet, physical activity, reducing stress and support from healthcare professionals can make a significant difference in preventing and managing diabetes. Let us stand together this November, 2024; to raise awareness and improve access to diabetes care for everyone in Dominica. Together, we can create a healthier future for our communities.

Following a pulsating weekend of international rhythms and global stars to include Afrobeats megastar Wizkid, Dominica’s World Creole music Festival (WCMF) lived up to its billing with amazing performances in the midst of curated cultural experiences, like no other in the world.  This was the backdrop for the launch of the island’s first premium rum, Bleu Magic- an instant hit with festival-goers in the exclusive Botanica-themed VIP lounge where the rum was showcased.  Attendees were quick to embrace Bleu Magic, and its ‘spirit of rebellion’ adding to the growing excitement around Dominica’s newest export.   The brand has already secured the approval of Wizkid, the world-renowned Afrobeats artist who performed on night 2 of the 3-day event, and a rebel in his own right.  He was introduced to Bleu Magic during his time on the island and took a particular liking to the light white rum with a splash of coconut water.  His enthusiasm for Bleu Magic was echoed by many festival visitors, including Dominicans from the Diaspora who were excited to be among the first to sample Bleu Magic. They expressed their eagerness to see the rum available in bars and events across the U.S., Europe and Africa.   "We're thrilled with the response to Bleu Magic," says Elroy Harrow, Brand Director. "To see such an overwhelming reaction from not only locals but also from the international community, including someone as influential as Wizkid, is a sign that this rum is ready to take the global stage."   Bleu Magic’s appearance at WCMF marked a defining moment for the brand, positioning it as a premium choice for rum connoisseurs. The exclusive VIP lounge at the festival, known for clientele with a discerning palette, saw Bleu Magic quickly become the drink of choice, impressing with its smooth flavor profile and a distinctive taste that celebrates Dominica’s rich rum-making heritage.   Launch Coordinator Ayodele Andrew says she was impressed with how quickly patrons took to a liking of the rum. “The general consensus is that the rum was expected to be harsh but the smooth flavour and refreshingly light after taste was a pleasant surprise for many.”   Bleu Magic also made its debut at The Realm, a hot-spot for locals and visitors alike and added to the beverage menu at Dorne Bar- managed by event tastemakers NexConnex who also curated the VIP Experience at WCMF alongside Radiance Productions.  Bleu Magic’s addition to their beverage menu further solidifies the rum’s place in Dominica’s nightlife scene. Its growing popularity with patrons is a testament to the quality and cultural significance that Bleu Magic brings to the table.   “The taste was smooth and the bottle looks great! Fitting our decor perfectly,” said Realm Owner, Ian Edwards.   Produced in Dominica, Bleu Magic is more than just a rum—it represents a movement. As the first Black-owned premium rum from the island, the brand aims to highlight local craftsmanship, heritage, and a vibrant Caribbean culture while catering to a global audience with refined tastes. Crafted at Belfast Estate, it stands on over 100 years of rum-making tradition.  Inspired by the fiercely proud Maroons of Dominica, this rum is an invitation to embrace the untamed spirit within. The spirit of Rebellion.   It’s a proud moment for Dominica, an island celebrating 46 years of independence; and for Dominicans around the world who are excited to support a local product on the global market-raising a glass of this Dominican treasure at bars and events worldwide.   Currently the rum is available in Dominica at The Realm, Secret Bay Resort, Fort Young Hotel, InterContinental Dominica Cabrits Resort & Spa, Pirates Duty Free Store, Luxury Emporium Duty Free Store at Douglas Charles Airport and S-Mart Supermarket.   With this successful launch, Bleu Magic is poised to bring the spirit of Dominica to the global stage, sharing the island’s rich heritage and exceptional craftsmanship with rum enthusiasts everywhere. Credit OnTarget Comm