Grenada Tourism Authority Showcases “Pure Grenada” in Dynamic Trinidad & Tobago Sales Mission

The Grenada Tourism Authority (GTA) has reaffirmed its commitment to regional partnership and destination excellence with the successful completion of a high-impact sales mission to Trinidad and Tobago. The initiative underscored Grenada’s dedication to deepening trade relations, inspiring travelers and showcasing the island’s signature blend of authenticity, luxury and innovation.

The four day engagement unfolded across both Port of Spain and San Fernando, featuring a vibrant mix of business, culture, and connection. It included two well-attended travel agent dinners, first at the elegant Hyatt Regency Port of Spain, followed by the charming Royal Hotel in San Fernando, where the Grenadian delegates met with top travel agents to share updates on the destination’s expanding tourism offerings.

Representatives from some of Grenada’s premier accommodations and tour operators came together to showcase the island’s diversity of accommodation, adventure, and cultural immersion. Each partner brought to life the depth and distinctiveness of the Grenadian experience. Adding to the energy, representatives from the aviation and event sectors infused the mission with their own unique contributions. They highlighted the seamless regional connectivity through Caribbean Airlines and the creativity of Spicemas Corporation, whose cultural showcases with performances by “Muddy”, the 2025 Power Soca Monarch Winner and rising soca artist “Dred Lion”, brought an authentic taste of Grenada’s spirit, rhythm to Trinidad.

Building on this momentum, the mission also featured an intimate luxury business luncheon that brought together Grenadian tourism stakeholders and leading Trinidadian entrepreneurs. The event, hosted in collaboration with Silversands Grenada, fostered meaningful discussions around luxury travel, investment opportunities, and sustainable development within the Caribbean tourism landscape.

To connect directly with consumers, the Grenada Tourism Authority brought the sights, sounds, and flavours of the Spice Isle to life with an immersive pop-up experience at C3 Mall in San Fernando. The vibrant activation transformed the space into a slice of Grenada, inviting shoppers and passersby to discover the island’s lush natural beauty, rich culture, and signature warmth. The pop-up generated remarkable buzz and inspired countless Trinidadians to plan their own journey to experience ‘Pure Grenada, the Spice of the Caribbean.’

Throughout the mission, Grenada’s story reached even wider audiences through a robust slate of media appearances and interviews with top outlets including The Trinidad Guardian, 96.7 Red FM, Hot 93 and Caribbean Passport, each amplifying Grenada’s message of connection, creativity, and growth.

“As our largest regional market, Trinidad and Tobago remains a vital partner for us. The

enthusiasm we’ve experienced on this mission is a strong signal that travelers are ready to discover, and rediscover the Spice Isle.” said Tornia Charles, Chief Marketing Officer “This mission reaffirmed Grenada’s position as a leading destination for authentic Caribbean experiences.”

From the new, world-class Six Senses La Sagesse to the eco-chic charm of True Blue Bay

Resort, and the pulsating creativity of Spicemas, Grenada is redefining what it means to experience the Caribbean. With a focus on sustainability, innovation, and community, the GTA continues to position the destination as both a beacon of hospitality and a leader in regional tourism collaboration.