Grenada Tourism Authority to Host Three-Day Immersive Strategic Session for Carriacou and Petite Martinique

The Grenada Tourism Authority (GTA) is excited to announce a three-day immersive strategic session designed to prepare stakeholders in Carriacou and Petite Martinique for the 2025/2026 tourism season. This initiative aims to enhance brand positioning, messaging, and provide general information on the GTA’s focus for 2026 and beyond.

The sessions will commence on Wednesday, November 12, with a visit to Petite Martinique. On Thursday, November 13, the CEO of the GTA will present the 2026 Global Strategy to stakeholders, followed by an engaging session on social media led by Ms. Kered Clement. The strategic sessions will conclude on Friday, November 14, with presentations on Quality Assurance by QA Manager Keron Moore and Marketing 101 by CMO Tornia Charles.

The CEO of the GTA emphasized the importance of these sessions, stating, "It is crucial for all our stakeholders to be prepared for what lies ahead. We want to ensure that Carriacou and Petite Martinique are intimately involved in the strategic positioning of our destinations and that we receive buy-in from our stakeholders. Our Marketing of the Destinations has to be a collective effort, and we need everyone’s involvement and support to position our destinations on a global stage."

The GTA is committed to fostering collaboration and ensuring that all stakeholders are equipped with the knowledge and tools necessary to succeed in the upcoming season. This strategic session represents a significant step in achieving these goals and strengthening the tourism sector in Carriacou and Petite Martinique.