‘Marketing for Entrepreneurs’ Program Equips Dominican Businesses with AI Tools and Strategic Marketing Skills

Twelve Entrepreneurs in the North Gain Actionable Frameworks to Boost Visibility,

Efficiency and Sales

– Twelve entrepreneurs from north of Dominica have successfully completed a comprehensive, free three-day marketing and AI training series, equipping them with strategic marketing systems and artificial intelligence (AI) tools to enhance visibility, efficiency, and sales. The impactful program, led by Marketing Strategist and PR Consultant Monelle Alexis, ran from June 3–5, 2025.

This intensive workshop provided small business owners with immediately actionable

strategies, empowering them to move beyond guesswork and implement purpose-driven marketing. Participants gained hands-on experience in critical areas, including:

 Building Buyer Personas: Understanding target audiences and attracting ideal

customers through targeted profiles.

 Crafting Customer-Centric Messaging: Developing resonant communication

strategies that speak directly to their audience.

 Developing Marketing Plans: Aligning marketing efforts with specific business

objectives for measurable growth.

 Understanding the Marketing Funnel: Guiding customers seamlessly from initial

awareness to final conversion.

 Leveraging AI Tools: Utilizing platforms like ChatGPT, Perplexity.ai, Canva etc.,

for streamlined planning and efficient content creation.

 Creating Effective Content: Selecting appropriate platforms and formats for

maximum impact.

 Understanding Marketing Investment: Recognizing the crucial importance of

allocating resources to marketing efforts for sustainable success.

"I wanted to contribute meaningfully to the development of businesses in my

community—not through motivation, but through structure, skills, and strategy," said

Monelle Alexis. "This training empowered entrepreneurs with real tools and skills to support local economic growth, fostering a decisive shift from guesswork to strategic marketing."

Attendees praised the program for its practical value and immediate applicability. One

participant noted, "This training was timely and packed with value. I am leaving with a clear plan and tools I can use right away." The workshop also facilitated the initial development of AI-generated assets tailored to individual business goals.