The CARICOM Competition Commission (CCC) urges reflection on the evolving landscape of consumer rights, especially in relation to artificial intelligence (AI).

As Consumer Rights Day was commemorated worldwide on Friday, attention shifted towards the evolving landscape of consumer rights, notably within the realm of artificial intelligence (AI).

In an era increasingly shaped by data and algorithms, ensuring fair and responsible AI usage for consumers emerged as a pressing concern.

In the CARICOM Single Market and Economy (CSME), the CARICOM Competition Commission (CCC) consistently advocated for expanded consumer rights in the digital sphere. Recent initiatives emphasized the importance of addressing contemporary challenges while fostering a marketplace characterized by equity and transparency.

As the digital economy continues to expand, consumers were encouraged to familiarize themselves with the implications of AI.

While AI offers various benefits such as convenience and personalized experiences, it also presents risks, particularly concerning consumer data rights and privacy.

Through awareness and active engagement, consumers can navigate these complexities and advocate for policies that protect their interests.

The CCC plans to release a study on data protection and privacy commissioned by the CCC, funded by the Commonwealth Secretariat, and conducted by London Economics.

This study examines the impact of data protection and privacy regulations on competition and consumer protection within the Caribbean Single Market & Economy (CSME).