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  • Grenada Tourism Authority Expands Digital Footprint with Two Distinct Social Media Pages

    The Grenada Tourism Authority has refined its digital communications strategy by distinguishing between its Pure Grenada Destination Page and its Grenada Tourism Authority Corporate Page. This approach ensures that audiences can easily engage with the content most relevant to them, whether they are seeking travel inspiration or industry updates. The Pure Grenada Page remains the global showcase for the destination, featuring Grenada, Carriacou, and Petite Martinique. As the branded page of Pure Grenada – The Spice of the Caribbean, it highlights the islands’ pristine beaches, cultural heritage, culinary flavours, adventure activities, and year-round events. With social media now central to vacation planning, the page continues to serve as a powerful tool for inspiring travellers to choose the destination. The Grenada Tourism Authority Page is the dedicated corporate platform. It shares press releases, updates on trade shows and sales missions, news from industry partners, special travel offers, and a weekly events calendar. This page ensures stakeholders, partners, and the public remain informed about the Grenada Tourism Authority’s initiatives and developments. This update will be reflected in the development of a new Grenada Tourism Authority website, which will feature programs such as 473 Connect, Grenada Travel Expert, Pure Grenada Excellence Champion, and Tourism Licensing. Additionally, the payment portal will be moved to the corporate page. This initiative marks the first step in conducting a comprehensive brand audit to evaluate and refine Grenada’s brand messaging, ensuring that the destination is optimally positioned to compete on the global stage. “By distinguishing between the Pure Grenada destination page and the Grenada Tourism Authority corporate page, we are able to strengthen our communication on both fronts,” said Tornia Charles, Chief Marketing Officer of the Grenada Tourism Authority. “Travellers continue to be inspired by the Pure Grenada brand, while our stakeholders gain a clear and consistent channel for updates on the organisation’s work.” "This strategic distinction underscores our steadfast dedication to clarity, transparency, and competitiveness", said Stacey Liburd, CEO of the Grenada Tourism Authority. It guarantees that Pure Grenada remains an inspiring presence on the global stage, while the Grenada Tourism Authority's corporate page serves as a focused platform for communicating our progress and vital partnerships that drive the growth of our tourism industry." The refined framework positions the Grenada Tourism Authority to communicate with greater precision, supporting the growth of Grenada, Carriacou, and Petite Martinique as a leading Caribbean destinations.

  • PRIME MINISTER ROOSEVELT SKERRIT TO MEET WITH HIS HOLINESS POPE LEO XIV DURING VISIT TO ITALY

    Prime Minister of Dominica, Hon. Roosevelt Skerrit, will meet with His Holiness Pope Leo XIV at the Vatican, during a visit to Italy from September 9-12, 2025. The Prime Minister is accompanied by his wife, Hon. Melissa Poponne-Skerrit, the Minister for Housing and Urban Development and Parliamentary Representative for the Roseau Central Constituency. The Dominican Leader is expected to engage in discussions on strengthening relations between the Holy See and the Commonwealth of Dominica as well as global humanitarian issues, climate resilience and social development. He will also hold talks with the Vatican’s Secretary of State, reinforcing Dominica’s commitment to deepening diplomatic and bilateral cooperation at the highest levels. The visit to Italy includes meetings with business leaders to explore opportunities for economic partnership, sustainable development cooperation and cultural exchange. During the Prime Minister’s absence, the Hon. Dr. Irving McIntyre, Minister for Finance, Economic Development, Climate Resilience and Social Security, is serving as Acting Prime Minister.

  • Discover Dominica Authority Concludes Successful Tourism and Festival Promotion in St. Maarten

    Press conference, media features, and Dominica Night draw strong support for the island and World Creole Music Festival The Discover Dominica Authority (DDA) successfully concluded a promotional mission in St. Maarten from September 2–6, 2025, generating significant visibility and strengthening anticipation for the World Creole Music Festival (WCMF), scheduled for October 24–26, 2025. The mission featured a press conference on September 3 at Infinity Restaurant, Oyster Bay Resort, broadcast live on selected media outlets in St. Maarten and Dominica. The event highlighted Dominica’s attractions, WCMF highlights and included appearances by St. Maarten-based festival artists. In addition to the press conference, DDA representatives conducted several press interviews across leading radio and digital platforms. These interviews further amplified Dominica’s tourism message and positioned WCMF as a premier regional cultural event. Community engagement was also a key component of the mission. On September 5, Dominica Night at Tj Cassava Coal Pot attracted an enthusiastic audience with a live performance by WCMF artist Rohie. The free cultural showcase immersed attendees in Dominican music and reinforced the festival’s regional appeal. The promotional activities were led by Public Relations and Communications Specialist Monelle Alexis and Marketing Executive Markerah George, who engaged with media, partners and the public throughout the week. “St. Maarten embraced Dominica with warmth and enthusiasm,” said Alexis. “The response from both media and the public demonstrates the strong regional connection to our culture and the growing excitement for the World Creole Music Festival.” The DDA extended its appreciation to media outlets, tourism partners, artists and the St. Maarten public for their collaboration. The organization will continue its regional promotional campaign in the coming weeks to drive visitor arrivals to Dominica.

  • September is Prostate Cancer Awareness Month

    Prostate cancer remains one of the most common cancers affecting men worldwide, and raising awareness is a vital step in reducing its impact. September is recognized globally as Prostate Cancer Awareness Month , a time dedicated to encouraging men to learn more about their risk, prioritize early detection, and take proactive steps toward maintaining their health. According to international health studies, early detection through regular screenings can significantly improve outcomes. Men over the age of 40, particularly those with a family history of prostate cancer, are strongly encouraged to speak with their healthcare providers about screening options such as the Prostate-Specific Antigen (PSA) test. This month serves not only as a call to action for men to take charge of their health but also as an opportunity for families, communities, and institutions to show support. From wearing light blue ribbons — the official color of prostate cancer awareness — to participating in educational activities, there are many ways to help spread the message. Lifestyle choices also play a crucial role in prevention. A balanced diet, regular exercise, reduced alcohol consumption, and avoiding smoking are all factors that contribute to overall prostate health. At a time when awareness can save lives, September reminds us all that conversations around men’s health must be open, ongoing, and stigma-free. Prostate Cancer Awareness Month is not only about education but also about empowerment — ensuring that men know they are not alone in the fight.

  • DSC Welcomes Incoming Class of 2027

    The Dominica State College officially welcomed approximately 550 new students on Tuesday, marking the beginning of their journey toward becoming the graduating class of 2027 . A special convocation ceremony  was held to greet the incoming cohort and introduce them to some of the key faculty, staff, and administrators who will guide and support them throughout their time at the institution. DSC's Marketing & Communications Officer, Kimberly Benjamin says "This week, students are engaged in a comprehensive orientation program , designed to provide them with the tools, resources, and knowledge necessary for a smooth transition into college life. Orientation will culminate in preparation for the official start of the semester on September 8, 2025 ."

  • CDU Congratulates JLP on Election Victory

    The Caribbean Democrat Union (CDU) extends heartfelt congratulations to the Jamaica Labour Party (JLP) on its decisive victory in the General Elections held on September 3rd, 2025. This resounding mandate is a clear testament to the confidence and trust the Jamaican people have placed in the vision, leadership, and performance of the JLP. The CDU also warmly congratulates Dr. The Most Hon. Andrew Holness, Prime Minister Elect and Leader of the Jamaica Labour Party, on his stellar leadership throughout this campaign and his continued service to the people of Jamaica. Under his stewardship, Jamaica has experienced significant economic transformation, strengthened democratic governance, and meaningful improvements in the daily lives of its citizens. The people of Jamaica have spoken decisively in favour of continued progress and development. This victory is not only a triumph for the JLP but also a moment of pride for all who believe in democracy, prosperity, and freedom across the Caribbean. As the governing party embarks on this new term, the CDU reaffirms its unwavering support and solidarity with the JLP. We wish Prime Minister Elect Holness, his team, and the Jamaican people continued success and development as they work together to build a brighter future for their nation.

  • World Sexual Health Day 2025: Breaking Stigma, Promoting Awareness

    Observed each year on September 4 , World Sexual Health Day is a global call to action to promote sexual rights, encourage open dialogue, and break the stigma around sexual well-being. This year’s theme, “Sexual Health for All: Consent, Respect, and Inclusivity,”  highlights the importance of safe and respectful relationships as part of overall health. Across the world, organizations and health advocates are hosting events, workshops, and public discussions aimed at providing accurate information, empowering individuals, and fostering cultures of equality and respect. Locally, health professionals continue to remind the public that sexual health is not only about preventing diseases but also about mental, emotional, and social well-being. Experts emphasize that access to sexual health services, comprehensive education, and safe spaces for discussion are vital to building healthier communities. The day also underscores the role of families, schools, and policymakers in supporting young people and adults alike in making informed, respectful choices. As the conversation broadens, World Sexual Health Day encourages individuals to reflect on how societies can create environments where sexual rights are protected, voices are heard, and everyone can thrive in dignity.

  • Creole Heartbeat Invited to Music Tourism Convention 2025 in Anguilla

    Creole Heartbeat , a cultural media platform dedicated to amplifying Creole music and heritage, has been officially invited to participate in the prestigious Music Tourism Convention 2025 , taking place in Anguilla from November 4–6, 2025 at the award-winning Aurora Resort. Creole & Cultural Ambassador Leroy “Wadix” Charles will attend on behalf of Creole Heartbeat, contributing to discussions on the role of traditional and contemporary music in shaping effective tourism strategies. The Music Tourism Convention is the world’s leading event exploring the intersection of music and tourism. With the global music tourism industry valued at more than $93 billion USD in 2024 and projected to grow by 20–30% over the next five years (UN Tourism), the Convention provides a timely opportunity to expand conversations on how culture and creativity fuel sustainable tourism growth. “Being invited to the Music Tourism Convention is a recognition of the work Creole Heartbeat has been doing to celebrate and internationalize our Creole heritage. It’s also an opportunity to build bridges and ensure that the Creole voice is represented in this global dialogue,” said Ambassador Charles. Across three days, the Convention will feature panels, keynote presentations, and networking sessions , including a highlight session on “Bringing Traditional Music Into Tourism Strategies,” which closely aligns with Creole Heartbeat’s mission. This invitation underscores the growing recognition of Creole Heartbeat’s work in cultural media and its relevance to global conversations on music and tourism.

  • Discover Dominica Authority Brings Tourism and Music Festival Promotions to St. Maarten

    The Discover Dominica Authority (DDA) will host a series of promotional activities in St. Maarten from September 2–6, 2025, spotlighting Dominica’s unique tourism offerings and building momentum for the 25th edition of the World Creole Music Festival (WCMF), set for October 24–26, 2025.   The delegation, Public Relations and Communications Specialist Monelle Alexis and Marketing Executive Markerah George, will engage media, partners and the public to strengthen ties between Dominica and the St. Maarten market. Key events include a press conference on Wednesday, September 3, at 10:00 a.m. at Infinity Restaurant, Oyster Bay Resort. The session will feature a presentation on Dominica’s attractions, highlights of the WCMF, appearances by St. Maarten-based WCMF artists and a media Q&A.   On Friday, September 5, the delegation will host Dominica Night from 6:00–10:00 p.m. at Tj Cassava Coal Pot, Sicker Garden Road #49. The free event will feature live performances by Rohie Ryddim, an artist on the WCMF 2025 lineup and DJ Chef. Throughout the week, DDA will participate in multiple media interviews to encourage travel to Dominica and share why the island continues to stand out for its natural beauty, culture and authentic Caribbean experience.   The DDA invites media, partners, Dominicans and the St. Maarten community to join the activations and be part of the journey toward WCMF 2025.

  • Dominica Athletes to Compete at the 2025 World Athletics Championships in Tokyo

    The Dominica Athletics Association (DAA) is proud to announce that three Dominican athletes will represent the nation at the World Athletics Championships, scheduled to take place in Tokyo, Japan, from September 13 to 21, 2025.  Thea LaFond has officially qualified for the Championships and will compete in the Triple Jump. LaFond, Dominica’s Olympic medalist, continues to be a source of national pride with her outstanding performances on the international stage.  Dennick Luke will take on the 400M Hurdles, earning his place through his university placement and demonstrating the rising talent of Dominica’s young athletes.  Treneese Hamilton will represent Dominica in the Shot Put, having secured her spot through an invitation from World Athletics. This is a moment of great pride for Dominica, as these three athletes carry the national flag onto one of the biggest stages in world sport. Their participation highlights not only their personal dedication and hard work but also the continuing progress of athletics in Dominica. The DAA extends its gratitude to the coaches, families, and supporters who have played a vital role in preparing these athletes for competition at this level. As the Championships draw near, the entire nation is encouraged to rally behind Thea, Dennick, and Treneese, and to celebrate their journey as they compete with the world’s best in Tokyo.

  • GEMS Foundation Launches the 3rd Annual Phillip Nassief Entrepreneurship Challenge

    The GEMS Foundation today proudly launched the 3rd Annual Phillip Nassief Entrepreneurship Challenge, continuing its mission of empowering Dominica’s entrepreneurs to strengthen and grow their businesses within the hospitality and tourism supply chain. In just two years, the Challenge has awarded EC $90,000 to six entrepreneurs, fueling growth that has translated into enhanced operations, increased revenues, and improved efficiency for winning businesses. The impact has gone even further as shortlisted applicants have also benefited from mentorship that have sharpened their business strategies and boosted their long-term sustainability. This year, the Challenge once again invites applications from businesses within the hospitality and tourism supply chain including food and beverage, agro-processing, wellness, entertainment, transport, technology, safety, marketing, and energy efficiency services. Three winners will share EC $45,000 in grant awards: ● 1st Place – EC $20,000 ● 2nd Place – EC $15,000 ● 3rd Place – EC $10,000 Director of Entrepreneurship for the GEMS Foundation, Lizra Fabien shared “This initiative is not only about funding, but also about celebrating resilience, innovation, and determination among Dominican businesses. Their success stories are a testament to the Challenge’s role in building stronger enterprises that contribute to the country’s economy. We encourage all suitable businesses to apply to participate in this transformative experience.” Applications open September 1, 2025 and close September 30, 2025. Seven finalists will be shortlisted for the Ultimate Pitching Event on November 26, 2025, where winners will be announced live. The GEMS Foundation encourages all suitable and innovative Dominican businesses to apply and seize this chance to receive both financial support and valuable mentorship. Apply today at www.gems.dm/foundation or send applications to foundation@gems.dm . To support the application of all interested entrepreneurs, an information session will be hosted on Monday, September 8 at 7:00 PM via Zoom. Follow @gemsfoundation on Facebook for details on this event and other updates. This initiative is supported by the Dominica Association of Industry and Commerce (DAIC), whose partnership strengthens the Foundation’s mission to empower local entrepreneurs and enhance Dominica’s business ecosystem.

  • THE 'BLEU MAGIC' EFFECT: DOMINICA RUM BRAND DISRUPTS THE CARIBBEAN SPIRITS INDUSTRY IN UNDER A YEAR

    In just 10 months, Bleu Magic, a bold new premium rum from Dominica, has captivated the Caribbean and beyond with its sleek branding, cultural storytelling, and meteoric social media rise—cementing itself as the fastest-growing premium rum brand in the region. Launched in October 2024 at Dominica’s World Creole Music Festival in the exclusive Botanica VIP Lounge, Bleu Magic set out to defy expectations. The rum is inspired by the legacy of Dominica’s famed Maroon Chief Jacko and the island’s rebellious history of resistance to colonialism and slavery. Crafted at the historic Belfast Estate, a site of rum-making since the 1800s, Bleu Magic stands as both a tribute and a challenge—honouring its roots while rewriting the Caribbean rum narrative. “Our story is rebellion in a bottle,” says Elroy Harrow, product manager of Bleu Magic. “We’re building a brand for the new generation—one that is Caribbean, is premium, and is unapologetically ours.” Bleu Magic’s journey reads like a startup fairy tale. The brand has racked up just under 20,000 Instagram followers in just 10 months, outpacing all local competitors and closing in on regional spirit giants. This social media growth is a likely reflection of boots-on-the-ground activations in other Caribbean islands since the start of 2025.  In April, the brand touched down in Jamaica during Carnival Week and featured partnerships with globally renowned Selector Boom Boom AKA World Boom, and appearances at Boom Sundays and Uptown Mondays, solidifying Bleu Magic’s presence in Kingston, the capital city.  The following month, Bleu Magic was making its debut in St. Lucia at Gros Islet Friday Night, supported by island distributor Food Center, and with a surprise appearance by brand ambassador Mr. Ridge. Ridge’s partnership with Bleu Magic was solidified in December 2024 when he was signed on as brand ambassador.   A two-time Caribbean Music Award Bouyon Artist of the Year winner (2024 & 2025), he has become a central figure in Bleu Magic’s rise. A boundary-breaking Dominican artist, now performing internationally, Ridge embodies the brand’s mission of cultural authenticity and global ambition. “I think Bleu Magic and Ridge is a great partnership because we have a similar mission—which is to conquer the world and promote Dominica fully,” says the artist. His rising star is helping the rum brand break into new markets; and its summer activations throughout the Caribbean has played a major role in building the brand’s footprint. Unlike most major rum brands—many of which are pitched as "Caribbean" but owned by multinational corporations outside the Region, Bleu Magic is owned and operated by a young, dynamic Caribbean team with a vision to reshape the industry from the inside out. “This is not just rum. It’s a movement,” says Dajan Bleau, Marketing Manager of Bleu Magic. “We’re exporting not just a premium product, but a piece of Caribbean heritage with ambitions of turning the colonial triangle on its head, from the Caribbean to Africa to Europe.” Ivor Nassief, owner of the historic Belfast Estate where Bleu Magic is crafted, adds, “The patience and detail their team has taken to craft the entire experience—from product to packaging—is inspiring. We look forward to seeing how far Riki and his team can take it. They have our full support.” With distribution expanding across the region, repeat local orders from supermarkets, top bars and hotels in Dominica, and a loyal—and growing—online following, Bleu Magic is rewriting the Caribbean rum playbook. The brand’s future is as bold as its origins: cultural impact, global expansion and reclaiming the rum space for those who’ve too long been left out of its narrative.

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